Helping brands grow smarter since 2019, backed by a passion for data and strategy

Strategy

I currently manage $16M in annual marketing spend across 6 brands and 8 locations. I’ve developed a custom reporting cadence and data tracking framework designed to provide actionable insights across all ad platforms.

Data & Research

I track performance KPIs and convert raw data into clear, actionable tasks for vendors and employees.

Previously, I led market research for the U.S. launch of two international Saraya brands (Happy Elephant and Arau Baby). I oversaw category analysis prior to product introductions to help shape go-to-market strategy. Take a look at my process on this page.

Tech Stack

Ad Platforms: Google Ads · GBP · LSA · Bing · Yelp · Meta · TikTok · Amazon Marketplace

Market Research: Qualtrics · SEMrush · Ahrefs · IRI · Mintel · Google Analytics

Data Manipulation: Service Titan · Power BI · Excel · Python

Creative: Illustrator · Indesign

AI Integration: I have experience training language models, integrating AI tools into marketing processes, and providing feedback to vendors for AI tool development.

Other Media Experience: TV/OTT · Billboards · Magazines · Direct Mail · Radio

Management

I have experience managing creatives, Google Ads teams, organic traffic experts, email/SMS teams, and social media teams.

My role has included setting strategy, defining KPIs, and setting up collaboration across teams. I lead weekly meetings, build onboarding processes, and mentor junior team members.

A Small Work Sample

Below is a podcast I joined as an industry expert for Lakanto. The episode targets 30-40 year-olds, aiming to educate and positively shape perceptions of our product line. Thanks to my market research background, I’m able to quickly gain fluency in any industry I work in.